Photo by Sam Moqadam / Unsplash

The Trick to Writing Rockstar Newsletters

Productivity Tips Sep 22, 2021

The trick to writing engaging newsletters is in thematically arranged online references mixed with one's personal observations.

To ensure you are always up-to-date, we have built Murmel to do the heavy-lifting of finding interesting resources shared across your Twitter timeline.

Murmel: Start making sense of your Twitter stream
Get the hottest news stories shared by your Twitter friends without stress or missing out on anything.

This article will demonstrate how you can use Murmel to make your newsletters more engaging and valuable.

Whether you like it or not ...

Newsletters are not meant to be read right away. Instead, readers “peel” them off like the skin of an onion - one layer at a time. A newsletter might keep my attention for as long as it remains on top of my inbox. If I go back a few times and still see it among the first results, I’ll dig into it some more. As soon as it gets buried with other emails, the initial attention is gone. But even then, chances are, I can still find it a few months down the road while I’m searching for a particular topic.

I have never been a fan of listicles (articles whose entire purpose is to refer to other materials), but I find this format perfect for newsletters. Because of their nature, emails do not require bookmarking for later - they are still ”active” until one decides to delete them or other emails pile up on top.

I started exploring this approach in my email writings as well. I have found that a few thematically arranged links mixed with my own opinion work wonders. Readers keep going back to the same email multiple times, sometimes checking out the reference materials for days after receiving the email.

Allow content to come to you.

The question arises - how do you find engaging and exciting content all the time? Put simply, let it come to you instead.

Information works best when you make use of it. When we set out to build Murmel, one of our goals was to make it easy to consume information and quickly provide it to other tools and services. The easiest way to do so is using RSS.

What Is an RSS feed? | Digital Trends
What is an RSS feed? You can follow many websites without going to the main site or social networking feeds. RSS feeds keep your finger on the pulse of the web.

While most people use RSS to read news and stories, not everyone knows that they can use it when writing a newsletter.

Let’s see how this works.

To start with, every Murmel account has its own private RSS feed.

Every Murmel account has its own private RSS feed.

You can use it to receive new stories in your favorite app of choice, or as in my case, to deliver those in to my newsletter editor.

For creating and distributing newsletters, I am using a free service called Revue.

Revue - An editorial newsletter tool for writers and publishers.
No algorithms or fighting to be seen in a news feed, just your writing in front of your subscribers, without the guesswork.

Revue was recently acquired by Twitter and is now available to anyone with a Twitter account. One of the great features of Revue are its integrations with various content providers, among which, you guessed right, RSS.

Let's add the RSS feed address I got from Murmel:

Having done that, I can now go back to my latest issue and get a fantastic selection of relevant links and stories to share with my audience.

With the right approach and some great tools in hand, everyone can write rockstar newsletters. Check out Murmel and give a free try for 30 days. You can also grab the free RSS feed from our Top Stories page.

This article originally appeared on my blog.